Aesthetic of Friction - TEDx Utrecht

As infodesign writes "It's academic, so it must be European." Yes guys!

Dr. Marc Hassenzahl is Professor for Experience Design at the Folkwang University of Arts in Essen, Germany, and research manager at MediaCity, Åbo Akademi University, Vaasa, Finland. He is interested in the emotional and motivational aspects of interactive, mostly tangible technologies, that is User Experience, Experience Design, the hedonic side of product use.

I am excited ... to speak at the TEDx event on Moral Persuasion on the 8th of November at the Utrecht Hogeschool on "Transformational Objects and an Aesthetic of Friction".

I was really there ... Proof is courtesy of my friends from Design and Emotion.

... and I have a sponsor: TaskForce Innovation Utrecht - Service Design project Are you being Served? Thanks Marieke.